How to Add a Website Button to Your Facebook Page

To add a clickable website button to a Facebook Page, open the Page with an account that has Facebook access, click Options beneath the cover photo, select Add action button, choose a button such as Learn More, enter the destination URL, click Next, follow the prompts, and save your changes.

Last verified: August 2026.

The action button appears beneath the Page’s cover photo. Facebook also provides a separate Website field in Page Info, so you can place the same destination in both locations.

How do I add an action button to a Facebook Page?

On a computer:

1. Go to your Facebook Page and log in with an account that has Facebook access to the Page.
2. Click Options below the cover photo. If the Page has no button, select Add action button; if it already has one, select Edit action button.
3. Choose a button type. For a general website or multi-link landing page, Learn More is usually the closest match.
4. Enter the destination URL, then click Next.
5. Follow the on-screen instructions and click Save.

On mobile:

1. Open your Page and tap Profile.
2. Tap More options.
3. Select Add Action Button or Edit Action Button.
4. Choose a button, enter the URL, and follow the prompts to save it.

Meta’s official instructions require the person making the change to have Facebook access to the Page (Meta Help Center — Add an action button to your Facebook Page, verified August 2026).

Which Facebook action button should I use?

Meta’s current action-button workflow offers choices including the options below (Meta Help Center — Add an action button to your Facebook Page, verified August 2026).

Choose Learn More when one landing page contains several destinations, such as a store, booking calendar, tip page, and paid Q&A offer. More specific labels such as Shop Now, Sign Up, and Call Now work best when the destination performs that single action.

How do I add a website through Page Info?

A Facebook Page’s Page Info section has a separate Website field, according to Meta’s instructions for adding basic information to a Page (verified August 2026).

To add it:

1. Go to your Page and open Settings.
2. Select Page info or Edit Page info.
3. Scroll to the Website field.
4. Enter the complete destination URL and save the change.

The Page Info link appears with the Page’s About information, while the action button is displayed beneath the cover photo. Using both gives visitors a primary button and a secondary website link.

What should the Facebook button link to?

The button should point to the most useful next step for the Page’s audience. A single landing page is often practical when followers may want to choose among several actions rather than visit one narrow destination.

If you are deciding how many offers to include, how to order them, or how to label them, see what to put in a creator’s link in bio. If you also manage a private group, how to monetize a private Facebook group explains the platform-native options that can sit alongside the Page button.

For creators who want fans to be able to pay, one FanBell page can contain Paid Private Questions, Personalized Shoutouts, and a Tips button. FanBell is free to start, has no monthly fee, and has no follower minimum (pricing, verified August 2026; how it works, verified August 2026).

That differs from Meta’s own monetization programs. Facebook Stars requires 500 followers held for 30 consecutive days (Meta for Business, verified August 2026), while Facebook Content Monetization is invite-only and tied to view and watch-time performance (verified August 2026). See Facebook’s monetization requirements for a broader comparison.

Does adding a Facebook Page button cost anything?

Adding or editing an action button and filling in the Website field are free Page settings, with no payment prompt or follower threshold in the Facebook Page interface. This eligibility statement is based on the observed Facebook Page UI and Meta’s access instructions, verified August 2026; the documented requirement is Facebook access to the Page, not a minimum audience size (Meta Help Center).

These settings are separate from paid advertising and eligibility-based programs such as Stars or Facebook Content Monetization.

Frequently asked questions

Do I need admin access to add or change the button?

You need Facebook access to the Page. Meta’s action-button instructions apply to people with Facebook access to a Page (Meta Help Center, verified August 2026). If you manage a Page for a brand or client, that access must first be granted to your Facebook account.

Can I change the button or destination URL later?

Yes. Click Options beneath the cover photo, select Edit action button, and use Change Button to update the type or destination. Meta documents the editing workflow, but it does not state a numerical limit on how frequently the button may be changed (Meta Help Center, verified August 2026).

What is the difference between the action button and the Website field?

The action button is the prominent clickable control beneath the Page’s cover photo. The Website field is part of the Page’s About information. Most Pages can use both: the action button as the primary click target and the Website field as a secondary link.

Can one action button link to both a store and a tip page?

Not directly; the button accepts one destination URL. To provide several choices, link the button to a single landing page that contains the store, tip page, booking calendar, and any other offers.

How do I get the button live?

Choose the destination, open the Page’s Options menu, add or edit the action button, select the most appropriate label, and enter the URL. If you need a destination first, FanBell is free to start and charges a 12% platform fee only when a fan pays (pricing, verified August 2026).

Ready to give the button somewhere worth sending fans, with no follower minimum to clear first? Create your free FanBell page and set up your first paid offer in minutes.