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Platforms & Link-in-Bio

How to Add a Link to Your Pinterest Profile

Pinterest has one clickable link slot on your profile: the Website field under Edit profile. Here's how to add it on desktop and mobile, plus what claiming a site actually does.

Updated August 2026

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To add a link to your Pinterest profile, open Settings, choose Edit profile, enter the URL in the Website field, and save. Pinterest provides one clickable Website field on both personal and business profiles; URLs typed into the 500-character bio remain plain text. Website claiming is a separate process and requires a business account.

Last verified August 2026.

How do I add a website link to my Pinterest profile on desktop?

  1. Sign in to Pinterest on desktop and click the more options icon in the bottom-left corner.
  2. Select Settings.
  3. Click Edit profile and scroll to the Website field.
  4. Enter your complete URL.
  5. Click Save.

Pinterest does not require website verification merely to display a URL in the Website field (Pinterest Help, verified August 2026).

How do I add a Pinterest profile link on mobile?

  1. Open the Pinterest app and tap your profile photo in the bottom-right corner.
  2. Tap your profile photo again at the top-left.
  3. Tap View profile, then Edit profile.
  4. Enter your URL in the Website field.
  5. Tap Done.

Pinterest documents the Website field for both personal and business accounts (Pinterest Help, verified August 2026).

Is the Website field the only clickable profile link?

Yes. Pinterest's profile bio can contain up to 500 characters, but URLs entered there do not become clickable; the dedicated Website field is the profile's clickable website destination (Pinterest Help, verified August 2026).

Individual Pins work differently. A Pin can have its own destination link, allowing your profile to point to one main website while individual Pins direct visitors to specific products, articles, or landing pages (Pinterest Help, verified August 2026).

If you are deciding where your single profile link should lead, what to put in your link in bio explains the general options across platforms.

What does claiming a Pinterest website do?

Claiming verifies that you control a website; it is separate from adding a clickable URL to your profile. Pinterest requires a business account and access that lets you verify the domain, subdomain, or subpath (Pinterest Business Help, verified August 2026).

Pinterest supports website claiming through an HTML tag, an uploaded HTML file, a DNS TXT record, or an eligible Google Merchant Center connection. Because verification requires control of the website, you generally cannot claim another social profile or a marketplace-hosted store whose source code or DNS records you cannot edit.

After a site is claimed, Pinterest can:

  • Show your profile picture beside Pins saved from the site.
  • Link those Pins back to your Pinterest profile.
  • Give viewers an option to follow your account.
  • Provide analytics about content shared from the site.

A website can be claimed by only one Pinterest account at a time (Pinterest Business Help, verified August 2026). Claiming is not required merely to make the Website field clickable.

How do Pinterest’s link options compare?

Placement or featureClickable?SetupPrimary source
Website fieldYesEnter one URL under Edit profile and savePinterest Help, verified August 2026
Bio textNoAdd up to 500 characters of plain textPinterest Help, verified August 2026
Claimed websiteThe Website field remains clickable; claiming verifies ownershipUse an HTML tag, HTML file, DNS TXT record, or eligible Google Merchant Center connectionPinterest Business Help, verified August 2026
Per-Pin destination linkYes, per PinAdd or edit the destination link for that PinPinterest Help, verified August 2026

Do I need a business account to add a Pinterest link?

No. Personal and business accounts can both add a URL through the Website field; claiming that website is the feature that requires a business account (Pinterest Help, verified August 2026).

Pinterest business accounts are free and add tools such as analytics and advertising access (Pinterest Business, verified August 2026). You do not need those tools if your only goal is to display a working profile link.

What should your Pinterest profile link point to?

Choose a destination that matches what you want visitors to do next, such as reading your site, viewing products, booking a service, supporting a project, or contacting you.

Pinterest's Creator Rewards program ended on November 30, 2022, according to TechCrunch’s secondary reporting (verified August 2026). For more context, see did Pinterest stop paying creators.

If earning from profile traffic is your goal, how to monetize your link in bio explains how to select and structure the destination.

Optional recommendation: Use a direct-support page

FanBell provides one link for paid questions, personalized shoutouts, small creator services, tips, or project support. FanBell has no follower minimum, is free to start, and charges a 12% platform fee only when a fan pays (pricing, verified August 2026).

You can place that FanBell URL directly in Pinterest's Website field so visitors have a clear action to take.

Frequently asked questions

Can I add more than one link to my Pinterest profile?

No. Pinterest provides one Website field for a profile (Pinterest Help, verified August 2026). To offer several destinations, point that field to a personal website or link-in-bio page that lists multiple options.

Does adding a link require a Pinterest business account?

No. Both personal and business accounts can use the Website field. A business account is required if you want to claim and verify ownership of the website.

Is claiming my website the same as adding it to my profile?

No. Adding a URL makes it clickable in the Website field. Claiming separately verifies ownership and enables attribution, follow prompts, and analytics for Pins saved from that site (Pinterest Business Help, verified August 2026).

Can I make text in my Pinterest bio clickable?

No. Pinterest's bio supports up to 500 characters, but URLs entered there remain plain text. Use the Website field for the clickable profile destination (Pinterest Help, verified August 2026).

Ready to point your Pinterest Website field somewhere fans can actually pay you? Create your free FanBell page and add it to your profile in a couple of minutes.

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