For a single-session, creator-led webinar under about 90 minutes, a practical starting price is $15–$60 per ticket; use $75–$150+ for an in-depth or multi-part series. These are editorial recommendations, not market averages: choose within them based on session length, topic specificity, live access, included materials, and expected audience size.
Last verified: August 2026.
If you’re comparing a presentation-style webinar with a smaller, hands-on format, how much to charge for a workshop covers the more interactive, exercise-heavy option. This guide focuses on setting a per-ticket price for a larger webinar audience.
What determines the price of a webinar?
- Length. Place a focused 30–45 minute talk toward the lower end of your range. A 90-minute session with a detailed walkthrough and live Q&A can support a higher price.
- Topic specificity. Broad, introductory topics generally belong lower in your pricing range than specialized sessions designed to help attendees achieve a defined outcome, such as passing a test, fixing a workflow, or landing a first client.
- Expected audience size. A one-to-many webinar can use a lower per-person price than a small, capped workshop while still generating meaningful total revenue. A smaller, highly targeted audience may support a higher ticket price.
- Live interaction. Real-time Q&A gives the live ticket something a standalone recording cannot provide. If you sell a replay separately, price it below the live option and state clearly what buyers receive.
- Included materials. Workbooks, templates, checklists, recordings, or follow-up resources can justify moving toward the upper end of the relevant range.
What should you charge for a webinar by format?
The following figures are recommended starting ranges, not reported market averages. The methodology assumes a creator is teaching their existing audience, the webinar uses a one-to-many presentation format, and the price increases with duration, interaction, materials, and depth. Corporate speaking fees and individually negotiated B2B rates are outside this guide’s scope.
| Webinar format | What that looks like | Recommended ticket price |
|---|---|---|
| Short single-topic session (30–45 min) | One focused idea, light Q&A, larger open audience | $15–$30 |
| Standard session (60–75 min) | Full topic walkthrough with live Q&A | $30–$60 |
| In-depth or multi-part series | Multiple sessions, workbook, or other materials included | $75–$150+ |
Use one visible ticket price rather than a case-by-case quote so prospective attendees can decide before registering. If you offer a recording separately, give it its own clearly stated price below the live ticket.
Does FanBell host live webinars?
No. FanBell’s Creator Services and Paid Private Questions are asynchronous offers rather than built-in live-video or calendar tools (how FanBell works, verified August 2026).
For a webinar, FanBell can handle payment and the delivery handoff: you can send the join link and materials for a live event or provide a recording for an on-demand offer. The webinar itself runs through the video platform you already use, such as Zoom or YouTube Live. Async creator services vs. live calls explains the practical differences between these formats.
What do you keep after webinar fees?
Two fees apply before webinar-ticket revenue reaches your bank account through a FanBell offer:
- FanBell charges a 12% platform fee on the amount a fan pays, and the fee applies only when a payment occurs (FanBell pricing, verified August 2026). FanBell is free to start, has no monthly fee, and has no follower minimum (pricing, verified August 2026).
- Stripe processes the card payment and payout. Stripe’s published standard rate for typical US domestic online card payments is 2.9% + $0.30 per successful transaction (verified August 2026, Stripe pricing). International, currency-conversion, or manually entered card charges may cost more.
Here is the approximate fee math using Stripe’s typical US domestic card rate:
| You charge | Stripe processing (~2.9% + $0.30) | FanBell fee (12%) | You keep before taxes (approx.) |
|---|---|---|---|
| $20 | ~$0.88 | ~$2.40 | ~$16.72 |
| $45 | ~$1.61 | ~$5.40 | ~$37.99 |
| $100 | ~$3.20 | ~$12.00 | ~$84.80 |
At a $45 ticket price, FanBell’s 12% platform fee plus Stripe’s 2.9% + $0.30 typical US domestic card rate leaves approximately $37.99 before taxes (FanBell pricing and Stripe pricing, verified August 2026).
These figures are estimates rather than exact invoices. Check your payment dashboard for the actual amount because card type and payment circumstances can change Stripe’s processing cost. Each ticket is a separate transaction, so Stripe’s flat $0.30 component represents a larger percentage of a lower-priced ticket.
The table does not calculate income or other taxes. US creators can consult the IRS Small Business and Self-Employed Tax Center for federal tax guidance relevant to their circumstances.
When should you raise your webinar price?
- Registration reaches your planned capacity faster than expected. Strong demand at the current price gives you a reason to test a higher ticket price on the next run.
- You add more value to the session. Raise the price if you add a workbook, templates, another session, additional Q&A time, or more substantial follow-up materials.
- You have successfully repeated the webinar. Once buyers have validated the topic and format, test a higher price for the next session rather than assuming the original launch price must remain permanent.
- The topic produces a more valuable outcome. A specialized webinar that helps attendees solve a costly or difficult problem can move higher within the recommended range.
The same value-based pricing approach used for one-to-one creator services can help you evaluate a webinar. Increase the price in measured steps and compare registration volume and net revenue with previous sessions.
Frequently asked questions
Should I run a free webinar before charging?
A free session can be a deliberate launch tactic for collecting feedback, building an email list, and developing testimonials. Decide beforehand whether it is a one-time introduction or your ongoing format, then make the paid webinar meaningfully distinct through deeper instruction, live Q&A, or included materials.
How much less should a webinar recording cost?
There is no evidence-based universal ratio. Price the replay below the live ticket because it does not include real-time participation, but base the exact difference on what remains included, such as the full presentation, workbook, templates, or follow-up resources. Display it as a separate option rather than implying that every live ticket includes a recording.
Can I use FanBell to sell webinar tickets?
Yes. You can collect payment through a Creator Service or Paid Private Question and deliver the join link and materials after payment (how FanBell works, verified August 2026). FanBell handles the payment and asynchronous delivery handoff; your chosen video platform hosts the live webinar.
Is $15 too low for a webinar ticket?
A $15 ticket is within this guide’s recommended starting range for a short, single-topic webinar aimed at a broad audience. When setting a low price, account for Stripe’s fixed $0.30 transaction charge as well as its percentage fee and FanBell’s 12% platform fee. Test a higher price after you establish demand.
Ready to price your next webinar and start selling tickets? Create your free FanBell page — it’s free to start with no follower minimum (pricing, verified August 2026), and payouts run through Stripe (how it works, verified August 2026).
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