Charge $10–$25 for a short personalized video shoutout and $35–$75+ for a longer, more personal request. These are FanBell’s workload-based starting recommendations, not marketplace benchmarks: choose within the range according to recording length, personalization effort, and current request demand, then adjust after observing actual orders and delivery time.
Last verified August 2026.
If you are still deciding whether shoutouts are worth offering, our guide to selling personalized video messages as a small creator covers the broader opportunity, including audience size. This guide focuses specifically on setting and adjusting your price.
What factors should determine your shoutout price?
Use three workload factors to choose a starting price:
- Video length. FanBell’s editorial framework places a 15–30-second video at $10–$20, a 30–60-second video at $20–$40, and a 60–90+ second video at $45–$75+. Length is the clearest starting point because longer videos generally require more recording and preparation time; see how long a shoutout should be for occasion-based guidance.
- Personalization effort. A simple greeting requires less preparation than a request involving names, background details, an inside joke, or a specific milestone. Move toward the higher end of the relevant length range when you must read, organize, and accurately reference more information.
- Demand relative to your available time. Start near the lower end when testing an offer without existing requests. Price toward the higher end—or raise an existing price—when your request queue is becoming difficult to complete within your chosen turnaround.
These are operating guidelines rather than creator-income benchmarks. Your first price is a test: compare the number of paid requests with the total time each request takes, then adjust accordingly.
How much should you charge for each video length?
FanBell’s recommended starting ranges use three editorial workload bands based on expected runtime and personalization effort; they are not derived from a marketplace-wide creator earnings dataset.
| Video length | Typical use case | Recommended starting range |
|---|---|---|
| Quick (15–30 sec) | Simple birthday or “good luck” message | $10–$20 |
| Standard (30–60 sec) | Named shoutout with one or two personal details | $20–$40 |
| Extended (60–90+ sec) | Deeper personal message, milestone, or multiple details to reference | $45–$75+ |
Once you set up shoutouts on your link-in-bio, consider these additional workload adjustments:
- Occasion complexity. An engagement, graduation, recovery, or other milestone may require more care and context than a routine greeting. Charge more when the occasion increases your preparation—not simply because of the occasion’s label.
- Reading and research time. Price for the complete workload, including reading a backstory, checking names and details, planning the message, recording, and submitting it.
- Queue size. If paid requests arrive faster than you can comfortably fulfill them, increase the price rather than shortening every video or rushing delivery.
Keep the offer to one clear price or a small number of defined tiers instead of negotiating every request individually. Fans can review the listed offer before requesting, and FanBell lets you update your offer price later (how it works, verified August 2026). You can manage the price through your personalized shoutouts offer.
What do you actually keep after fees?
Two deductions apply to a paid shoutout:
- FanBell charges a 12% platform fee only when a fan pays; creating a page is free and has no monthly fee (FanBell pricing, verified August 2026).
- Stripe handles card processing and payouts (how it works, verified August 2026). Stripe’s typical US domestic online-card rate is approximately 2.9% + $0.30 per transaction (Stripe pricing, verified August 2026). International cards, currency conversion, and manually entered cards can cost more.
Using the 12% FanBell fee and Stripe’s typical US online-card rate, the approximate take-home amounts are:
| You charge | Stripe processing (~2.9% + $0.30) | FanBell fee (12%) | You keep (approx.) |
|---|---|---|---|
| $15 | ~$0.74 | ~$1.80 | ~$12.46 |
| $35 | ~$1.32 | ~$4.20 | ~$29.48 |
| $60 | ~$2.04 | ~$7.20 | ~$50.76 |
For example, a $35 shoutout leaves approximately $29.48 after an estimated $1.32 Stripe processing charge and FanBell’s $4.20 platform fee, using the cited typical US card rate and 12% platform fee.
These figures are planning estimates rather than exact invoices. Actual Stripe charges can vary by payment type and location, so use the completed transaction in your dashboard as the final amount. The fixed $0.30 component also consumes a larger percentage of a low-priced order than a higher-priced one.
When should you raise your shoutout price?
Raise your price when the workload or order volume no longer fits the amount you charge:
- Requests are arriving faster than you can complete them. Move from the lower end toward the higher end of your range when a growing queue threatens your stated turnaround. Review how fast to deliver personalized videos before selecting a delivery schedule.
- You have validated demand at your starting price. If your initial test produces consistent paid requests, increase the price and monitor whether the resulting order volume better matches your available time.
- Requests require more work than your original offer anticipated. Move to a higher tier when videos routinely run longer or require more reading, planning, and personal detail.
- Your effective hourly return is too low. Include preparation, recording, retakes, and request administration—not just the final video’s runtime—when deciding whether the current price remains worthwhile.
FanBell allows creators to change an offer’s listed price after launch (how it works, verified August 2026). Existing results can therefore guide future pricing without requiring your first price to be permanent.
Frequently asked questions
Should I charge one flat price or use different tiers?
Start with one flat price if simplicity matters most. Add two or three tiers once your requests show clear workload differences—for example, $10–$20 for 15–30 seconds, $20–$40 for 30–60 seconds, and $45–$75+ for 60–90+ seconds under FanBell’s editorial starting framework.
Is $10 too low for a personalized shoutout?
A $10 price can be used to test demand for a short request, but evaluate the take-home amount carefully. Stripe’s typical US online-card pricing includes a fixed $0.30 transaction charge plus 2.9%, while FanBell charges 12% when a fan pays (pricing, verified August 2026).
Do I need a minimum number of followers to offer shoutouts?
No. FanBell has no follower minimum, is free to start, and has no monthly fee; the 12% platform fee applies only when a fan pays (pricing, verified August 2026).
What if a request is much longer or more detailed than I priced for?
Complete accepted requests according to the offer you presented, then revise the price or scope for future orders. If a request falls outside what you can deliver, use the applicable decline and refund process described in how FanBell works rather than renegotiating the listed price mid-request.
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