How Much Does Cameo Take From Creators?

Cameo currently says creators keep 70% of a web booking and Cameo takes 30%. The older, widely reported split was 75% to creators and 25% to Cameo. An iOS booking may also involve Apple’s separate App Store commission, but the cited public pages do not establish the exact deduction order or net payout.

Last verified August 2026 against Cameo’s talent hub and the linked primary sources.

What percentage does Cameo take?

Cameo’s talent hub states, “You take 70% we take 30%,” meaning Cameo’s current stated share is 30% of a web booking and the creator receives 70% (Cameo talent hub, verified August 2026).

The older 25% figure is historical rather than imaginary. When Cameo opened to all creators in 2021, Mashable reported that creators received 75% of the booking price, implying a 25% Cameo cut (Mashable, 2021).

On a $100 web booking, a creator would receive $70 under Cameo’s current 70/30 split. Under the historically reported 75/25 split, the creator would have received about $75.

Cameo can change its terms, so its linked talent hub should be treated as the current source of record.

Why can an iOS booking produce a different payout?

An eligible developer earning up to $1 million in proceeds during the previous calendar year can qualify for Apple’s 15% commission rate through the App Store Small Business Program (Apple, verified August 2026). Apple’s applicable rates can otherwise vary by program, transaction type, eligibility, and region.

That Apple charge is separate from Cameo’s stated 30% platform share. However, the cited Apple program page and Cameo talent hub do not jointly document the precise order in which the two deductions are applied to every Cameo iOS booking. It would therefore be misleading to present one universal iOS net percentage without Cameo’s transaction-specific payment terms.

The practical distinction is straightforward:

• A booking completed on Cameo’s website is governed by Cameo’s stated 70/30 split.
• An eligible iOS in-app transaction may introduce an additional Apple commission.
• The creator’s exact iOS payout depends on the applicable Apple rate and how Cameo calculates the booking’s distributable amount.

For a broader comparison of the two services’ economics and sales models, see FanBell vs. Cameo.

How much does a Cameo cost a fan?

Cameo talent set their own prices, so there is no single standard booking cost. Prices can range from roughly a dollar or two for smaller creators to hundreds or thousands of dollars for prominent names.

Business Insider reported that several top Cameo personalities charged around $2,500 in 2021. That is a historical snapshot rather than a current platform-wide price, while listings on Cameo’s site commonly show current prices in the hundreds to low thousands for prominent talent.

Under Cameo’s current web split, the creator receives 70% of the price they set. For example:

These examples apply the stated web split only; they do not estimate a separate iOS commission. If you are pricing a similar personalized offer, how much to charge for a shoutout explains the pricing considerations.

How does Cameo compare with lower-fee alternatives?

Cameo’s current 30% platform share is higher than the stated platform fees of direct-payment options such as FanBell and Ko-fi. The services are not identical, however: Cameo operates as a talent marketplace, while direct-payment tools generally give creators a page or link that they promote to their own audience.

Sources: Cameo talent hub, FanBell pricing, How FanBell works, and Ko-fi pricing, verified August 2026.

Fee percentages are only one part of the comparison. Creators should also consider whether a platform supplies marketplace discovery, whether they must bring their own audience, which services they can sell, and whether payment processing is included or charged separately. Creator platform fees compared provides a wider fee overview, while the best Cameo alternatives for small creators focuses on accessible options for smaller audiences.

How does FanBell compare with Cameo?

Cameo is a marketplace where talent list bookable appearances and personalized messages. FanBell instead provides a creator-controlled page that can be shared through a bio, profile, or direct link.

FanBell has no follower minimum (How FanBell works, verified August 2026). It is also free to start with no monthly fee, and its 12% platform fee applies only when a fan pays (pricing, verified August 2026).

Creators can use FanBell for personalized shoutouts, paid private questions, small creator services, tips, and project support. Payments and payouts use Stripe, with Stripe processing charged separately from FanBell’s platform fee (How FanBell works and pricing, verified August 2026).

Because FanBell’s purchase workflow runs on the web, its stated pricing does not add a separate Apple in-app commission. It can be used alongside a Cameo profile rather than necessarily replacing one.

Frequently asked questions

How much does Cameo take from creators?

Cameo currently takes 30% of a web booking, leaving the creator with 70%, according to the Cameo talent hub (verified August 2026). The older, historically reported cut was 25%, leaving creators with 75%.

Is Cameo’s cut 25% or 30%?

The current stated Cameo split is 70% to the creator and 30% to Cameo. The 25% figure comes from the older 75/25 split reported by Mashable in 2021. For current calculations, use Cameo’s stated 30% share unless the terms for a specific transaction say otherwise.

Does Apple take another 30% from Cameo bookings?

An iOS transaction may be subject to a separate Apple commission, but Apple’s rate is not universally 30%. For example, eligible developers can receive a 15% rate through the App Store Small Business Program. The cited Apple and Cameo pages do not establish one deduction order or net percentage for every Cameo booking.

When does Cameo pay creators?

Cameo’s talent hub states that creators in countries unsupported by its payment provider are paid through PayPal on the 7th of each month. Other creators transfer earnings from their Talent Wallet to a linked bank account, with final timing depending on the bank (verified August 2026).

Ready to sell shoutouts and other paid offers without a 30% cut or an approval queue? Create your free FanBell page and set up your first offer in minutes.