Did X End Creator Ad Revenue Sharing? (2026)

Yes. X stopped accepting new Creator Revenue Sharing enrollments on August 7, 2026, and will retire the program on September 7, 2026. Original Content Rewards replaces it from September 8, 2026, paying eligible creators based on verified users’ impressions on original content rather than Creator Revenue Sharing’s previous ad-revenue formula.

Last verified against X’s help pages in August 2026.

Creators already enrolled can continue earning through the old program until its final day. However, Original Content Rewards has a separate application process, a different impressions metric, and revised eligibility requirements.

What is changing from Creator Revenue Sharing to Original Content Rewards?

X’s help pages are the primary source for these requirements and should be checked again if X revises either program.

Why is X ending Creator Revenue Sharing?

X has not published a detailed explanation for retiring Creator Revenue Sharing. Its Original Content Rewards help page presents the replacement as a program focused specifically on impressions from verified users viewing original content.

That supports describing the change as a shift toward original-content rewards, but X’s help page does not itself substantiate broader claims about criticism, engagement farming, or which past posting strategies benefited most. Source: X Help — Original Content Rewards, verified August 2026.

What happens to creators already enrolled?

Creators enrolled before the August 7, 2026 cutoff can continue earning through September 7, 2026. X says the transition includes three final payouts: two landing August 14 and one after the program retires.

Beginning September 8, 2026, eligible creators can apply for Original Content Rewards. Acceptance is not automatic because the replacement has a separate application and its own requirements. Source: X Help — Creator Revenue Sharing, verified August 2026.

What are the Original Content Rewards requirements?

X lists the following eligibility requirements:

• An active X Premium, Premium+, or Premium Business subscription
• At least 500 verified followers
• At least 500,000 verified Home Timeline impressions in the previous 90 days on original content
• Age 18 or older, residence in a supported country, and compliance with X’s Creator Monetization Standards

In X’s eligibility wording, verified followers are followers who are themselves verified through Premium, rather than everyone included in an account’s raw follower total. Verified Home Timeline impressions are Home Timeline impressions from verified users, rather than all organic impressions generated across X. Source: X Help — Original Content Rewards, verified August 2026.

The 500-verified-follower requirement is unchanged from Creator Revenue Sharing. The numerical impressions threshold falls from 5,000,000 organic impressions over 3 months to 500,000 verified Home Timeline impressions over 90 days, but these are different metrics. The new figure therefore should not be interpreted as simply a lower threshold for the same type of impression.

For a broader comparison of X’s programs, see X (Twitter) monetization requirements in 2026.

Is Creator Subscriptions affected?

No. Creator Subscriptions, through which fans pay creators a recurring fee, is separate from the retirement of Creator Revenue Sharing.

X lists Creator Subscriptions’ requirements as 2,000 verified followers, 5,000,000 organic impressions in the previous 3 months, and active X Premium (X Help — About Creator Subscriptions, verified August 2026). The subscriptions program continues alongside X’s ad-based creator program.

What can creators do if they do not meet the new threshold?

Creators who have fewer than 500 verified followers or fewer than 500,000 qualifying impressions cannot use Original Content Rewards, but they can still accept direct fan payments through an independent platform.

FanBell supports direct payments for private questions, personalized shoutouts, creator services, tips, and project support. It has no follower or impression minimum and does not require an X Premium subscription because it operates separately from X’s monetization programs (how FanBell works, verified August 2026).

FanBell is free to start, has no monthly fee, and charges a 12% platform fee only when a fan pays; Stripe’s payment-processing charge runs separately at typical US online-card rates (FanBell pricing, verified August 2026). FanBell payouts go through Stripe (how FanBell works, verified August 2026).

For setup guidance, see how to monetize your link in bio and how to monetize followers directly. You can also compare the best platforms for direct fan monetization and review creator platform fees explained.

Frequently asked questions

Did X completely end Creator Revenue Sharing?

X stopped accepting new enrollments on August 7, 2026, but existing participants can continue earning until the program retires on September 7, 2026. Original Content Rewards begins replacing it on September 8, 2026 (X Help — Creator Revenue Sharing, verified August 2026).

What is Original Content Rewards?

Original Content Rewards is X’s replacement creator-payout program. It requires active X Premium, Premium+, or Premium Business; at least 500 verified followers; and at least 500,000 verified Home Timeline impressions on original content in the previous 90 days (X Help — Original Content Rewards, verified August 2026).

Do creators lose past earnings when Creator Revenue Sharing retires?

No. X says enrolled creators continue earning through September 7, 2026, with three final payouts: two landing August 14 and one after retirement (X Help — Creator Revenue Sharing, verified August 2026).

Can creators get paid by followers without qualifying for Original Content Rewards?

Yes. Direct fan-payment tools operate separately from X’s program. FanBell has no follower or impression minimum, is free to start, and charges a 12% platform fee only when a fan pays (pricing and how it works, verified August 2026).

Want to get paid by your followers without waiting on an X program's impression count? Create your free FanBell page and set up your first paid offer in minutes.